Selling online in Kenya is not the same as selling online anywhere else. M-Pesa, last-mile logistics and price sensitivity all change the playbook.
Start with payments
M-Pesa STK push converts dramatically better than card-only checkouts in Kenya. Build it in from day one.
Logistics first, marketing second
Pick your delivery partner — Sendy, Pickup Mtaani, your own riders — before you spend a shilling on ads. Bad delivery kills repeat business.
Returns are a feature
A clear 7-day returns policy front-and-centre raises conversion more than any discount.
