What Makes a Good Business Website? 10 Must-Have Features

1. Fast load times Under 2 seconds, or visitors leave.

2. Mobile-first design Over 80% of Kenyan web traffic is mobile.

3. Clear value proposition Who you are, what you do, and the next step — visible without scrolling.

4. Strong primary CTA One clear action: call, WhatsApp, book, buy.

5. Trust signals Client logos, testimonials, certifications.

6. Easy contact options Form + WhatsApp + phone.

7. SEO foundation Titles, meta descriptions, semantic HTML.

8. Analytics If you don't measure, you can't improve.

9. Secure (HTTPS) Non-negotiable.

10. Edit-it-yourself CMS Don't be hostage to a developer for every content change.